Catch the masters, freedom fighters on YouTube
Information
and broadcasting (I&B) ministry's Youtube channel hosts a treasured
collection of speeches of national leaders, AIR recordings of classical
performers, films and documentaries.
NEW DELHI: Fancy listening to late Pandit Ravi Shankar play a mellifluous raga on his sitar, hear Maulana Abul Kalam Azad
at his fiercest best in a 1948 speech or gaze at rare photographs of
Mahatma Gandhi, Sardar Vallabhai Patel and others? You don't even have
to stir from your seat as the information and broadcasting (I&B)
ministry's YouTube
channel hosts a treasured collection of speeches of national leaders,
AIR recordings of classical performers, films and documentaries.
The ministry's official channel was launched in September and has films and documentaries including those on freedom fighters like Chandrashekhar Azad, Lala Lajpat Rai, Bal Gangadhar Tilak and Bipin Chandra Pal besides historical occasions like capture of Haji Pir Pass and the beginning of the 1857 war of independence.
Incidentally, the channel has also provided an occasion for generations to hear legends like Netaji Subhash Chandra Bose, Sardar Vallabhai Patel and Rajendra Prasad, who are an intrinsic part of Indian history but have mostly been relegated to school textbooks.
In keeping with its core focus, the channel includes news updates from Doordarshan and AIR besides views, special interviews and video features. It has also been used effectively by the ministry to update viewers on its initiatives like the International Film Festival of India (IFFI) that was held in Goa last month. IFFI's inaugural and closing ceremonies were streamed live, snippets of master classes held by eminent filmmakers for budding ones and other events have also been uploaded.
The government's campaign on its schemes and flagship programs is a significant part of the channel and is part of the establishment's effort to fight the war of perception and branding through social media.
The channel is also slowly carving out an international audience with viewership recorded in the US, the UK and the UAE among other countries.
The ministry's official channel was launched in September and has films and documentaries including those on freedom fighters like Chandrashekhar Azad, Lala Lajpat Rai, Bal Gangadhar Tilak and Bipin Chandra Pal besides historical occasions like capture of Haji Pir Pass and the beginning of the 1857 war of independence.
Incidentally, the channel has also provided an occasion for generations to hear legends like Netaji Subhash Chandra Bose, Sardar Vallabhai Patel and Rajendra Prasad, who are an intrinsic part of Indian history but have mostly been relegated to school textbooks.
In keeping with its core focus, the channel includes news updates from Doordarshan and AIR besides views, special interviews and video features. It has also been used effectively by the ministry to update viewers on its initiatives like the International Film Festival of India (IFFI) that was held in Goa last month. IFFI's inaugural and closing ceremonies were streamed live, snippets of master classes held by eminent filmmakers for budding ones and other events have also been uploaded.
The government's campaign on its schemes and flagship programs is a significant part of the channel and is part of the establishment's effort to fight the war of perception and branding through social media.
The channel is also slowly carving out an international audience with viewership recorded in the US, the UK and the UAE among other countries.
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