Lamborghini India
Corporate Profile
Lamborghini Automobile India was established in 2006. Owing a Lamborghini car is a symbol of highest status as well as the taste of finest class, and with that thought in mind Lamborghini Automobile manufactures each and every car of theirs, as they only caters to the rich and famous. Lamborghini Automobile India has launched only some of their selected models, Lamborghini Murcielago and Lamborghini Gallardo. With just those two models, it doesn't comes as a surprise that there is only 1 Lamborghini dealer in India, which is in New Delhi.
Since, Lamborghini cars are very expensive (above Rs1 crore), only few people have been lucky to lay their hands on those cars. In addition to the current two models, Lamborghini Automobiles India are planning to launch two of the new models as well, one being the update of the all so famous Lamborghini Murcielago and the second being the Lamborghini Estoque.
Company History
Ferruccio Lamborghini made a fortune by
building tractors from the army left by Allied Forces in 1945. He
built his business of tractors. His second business also made a lot of
money.
When his Ferarri started giving him problems, he want to Enzo but the attitude he showed made him build GT cars. Market was still open for GT cars and he started his own company.
The company Automobili Lamborghini was started in 1963. He bought 90,000 square meters near Bologna in Santagata and worked with his new factory. The building was made in eight months. He started making new cars and recruited Giotto Bizarrini to design and build the V-12 for the Lamborghini. Ferrucio wanted a GT car and not a race car. He decided to leave the team very soon.
Then Giampaolo Dallara and Giampaolo Stanzani joined Ferrucio and in 1964, Ubaldo Sgarzi started working for the Lamborghini company. He remained in the firm for a very long time.
The Lamborghini 350 GTV prototype was shown to the public on the Turin Auto Show of 1963, and Ferrucio decided to finish this car in a closed section of the Tractor plant. In 1964, the first Ferarri Lamborghini 350 GTs were able to be completed.
When his Ferarri started giving him problems, he want to Enzo but the attitude he showed made him build GT cars. Market was still open for GT cars and he started his own company.
The company Automobili Lamborghini was started in 1963. He bought 90,000 square meters near Bologna in Santagata and worked with his new factory. The building was made in eight months. He started making new cars and recruited Giotto Bizarrini to design and build the V-12 for the Lamborghini. Ferrucio wanted a GT car and not a race car. He decided to leave the team very soon.
Then Giampaolo Dallara and Giampaolo Stanzani joined Ferrucio and in 1964, Ubaldo Sgarzi started working for the Lamborghini company. He remained in the firm for a very long time.
The Lamborghini 350 GTV prototype was shown to the public on the Turin Auto Show of 1963, and Ferrucio decided to finish this car in a closed section of the Tractor plant. In 1964, the first Ferarri Lamborghini 350 GTs were able to be completed.
Company Founder(s)
In 1916, Ferrucio Lamborghini was in
Italy in a village called Renazzo di Cento, Ferrara. He worked during
World War II as a service engineer where he repaired vehicles. After
the war, Ferrucio began building tractors out of his garage using army
surplus left behind by the Allied Forces. The demand for his products
was high which allowed for him to move into larger facilities. The
Lamborghini production went into burners and air conditioning units in
1959. The businesses became so successful that he became one of the
wealthiest individuals in Italy.
Ferrucio Lamborghini owned a Ferrari. The problems of this car could not be solved by the local repair shop so he took it to Modena and confronted Enzo Ferrari himself. Enzo Ferrari, told Ferrucio that the problem was not with the car but rather with the 'farmer'. After being insulted, Ferrucio decided to build his own GT car.
At SantAgata Bologna, Automobili Lamborghini SpA was founded in early 1963. He used his birth sign, Taurus the bull, as a symbol for his cars. Most of his cars were named in connection with bulls. Giotto Bizzarrini, a former employee of Ferrari was recruited to design and build a V-12 for Lamborghini. Ferrucio wanted a GT car and not a race car, and so the engine was de-tuned to 280 BHP.
In March of 1964, Lamborghini's first production car arrived and was named the 350 GT. The 350 GT was succeeded by the 400 GT and the 400 GT 2+2. When the Miura was introduced, a true super-car, it was named after a famous bull's race, and this practice became a tradition for the House of the Bull.
During its life time, the company has faced some hardships but has been able to pull through due to breath-taking works-of-art such as the Countach, Espada, and Diablo.
In 1973 Ferrucio sold all of his companies and retired to his vineyard in Italy's Umbria province. He died on February 20, 1993 at the age of 77.
Ferrucio Lamborghini owned a Ferrari. The problems of this car could not be solved by the local repair shop so he took it to Modena and confronted Enzo Ferrari himself. Enzo Ferrari, told Ferrucio that the problem was not with the car but rather with the 'farmer'. After being insulted, Ferrucio decided to build his own GT car.
At SantAgata Bologna, Automobili Lamborghini SpA was founded in early 1963. He used his birth sign, Taurus the bull, as a symbol for his cars. Most of his cars were named in connection with bulls. Giotto Bizzarrini, a former employee of Ferrari was recruited to design and build a V-12 for Lamborghini. Ferrucio wanted a GT car and not a race car, and so the engine was de-tuned to 280 BHP.
In March of 1964, Lamborghini's first production car arrived and was named the 350 GT. The 350 GT was succeeded by the 400 GT and the 400 GT 2+2. When the Miura was introduced, a true super-car, it was named after a famous bull's race, and this practice became a tradition for the House of the Bull.
During its life time, the company has faced some hardships but has been able to pull through due to breath-taking works-of-art such as the Countach, Espada, and Diablo.
In 1973 Ferrucio sold all of his companies and retired to his vineyard in Italy's Umbria province. He died on February 20, 1993 at the age of 77.
Company Milestones
- 1963: Automobil Lamborghini was founded in Santagata Bolognese by Ferrucio Lamborghini. The company produced the 350 GTV at the Turin Motor Show in the fall of 1963 and this followed by the Miura, Islero, Espada, Jarama and Countach.
- 1973: The company sold 51% of its shares to Georges-Henri Rossetti. He sold the remaining of his shares to Rene Leimer.
- 1978: The company had entered into a receivership in 1978. It maintained the operational side of its business
- 1980: The company was declared bankrupt and went into liquidation. It was sold by the receiver to the Mimran brothers known as the French tycoons in the food industry. During their ownership, the company produced various Urraco models and the Cheetah. The company had to look for an investor
- 1987: The company sold 100% of its shares to the US manufacturer Chrysler.
- 1990: The Countach was replaced by the Diablo. The model had left the factory of Emilia-Romagna.
- 1994: Lamborghini was bought by Megatech of the Indonesian Sedtco Group.
- 1995: 60% of the companies shares were taken by VPower, a company by Tommy Suharto, the remaining 40% were bought by Mycom, a Malaysian company.
- 1998: Audi AG decided to take over Lamborghini’s share capital
Vision & Values
There are seven brand values that are
reduced to three that the company is focusing on. It is aggressive and
also exclusive. They are perceived as a truly Italian brand.
Lamborghini is a standalone company and has a great R&D division. They look for inspiration everywhere. They are influenced by other industries. The changes in life to a fast paced life and fast communication are what influence the brand. The brand is perceived as a luxury brand.
They are trying to become a modern company that focuses greatly on the consumer. Their strategy is to do different things for the future.
Lamborghini is a standalone company and has a great R&D division. They look for inspiration everywhere. They are influenced by other industries. The changes in life to a fast paced life and fast communication are what influence the brand. The brand is perceived as a luxury brand.
They are trying to become a modern company that focuses greatly on the consumer. Their strategy is to do different things for the future.
Management Team
Stephen Winkelmann serves as the
President and Chief Executive Officer of Lamborghini. He serves as the
President of Lamborghini and the head of Fiat Germany since 2004. He
joined Fiat Auto in 1994 and has run the unit’s Austrian business since
2001.
Dominik Hoberg has been the Director of Communications at SEAT since September 9 2009. He has been the Director of the Corporate Image Division of Lamborghini since June 2005. He coordinates the merchandising and communication activities. He joined Volkswagen in 2005 as the Director of Communications and in Sant Agata he was in charge of the worldwide communications, merchandising and licensing activities. He held several positions in the communications area of other car manufacturers both in Germany and Austria. He served as the Press Officer for the Alfa Romeo and Lancia brands of Fiat. He holds a legal degree.
Dominik Hoberg has been the Director of Communications at SEAT since September 9 2009. He has been the Director of the Corporate Image Division of Lamborghini since June 2005. He coordinates the merchandising and communication activities. He joined Volkswagen in 2005 as the Director of Communications and in Sant Agata he was in charge of the worldwide communications, merchandising and licensing activities. He held several positions in the communications area of other car manufacturers both in Germany and Austria. He served as the Press Officer for the Alfa Romeo and Lancia brands of Fiat. He holds a legal degree.
Manufacturing Facilities
Sant’Agata Bolognese Italy is the home
of the manufacturing plant for Lamborghini. They have been made there
since 1963. The assembly line is really old. Everything is assembled by
hand and superior hoists cradle bundles of aluminum and carbon fiber.
The Gallardo is assembled in 22 stations while the Murcielago and Murcielago Roadster are built in 10. As the cars pass each assembly step, differentials, electrical systems and various mechanical entrails are pulled from bins and hand-assembled onto the structural frames. Simultaneously, interior and leatherwork pieces are hand-built for the Murcielago and eventually merged with the body, while Gallardo interiors are sourced externally
The Gallardo V10 block is manufactured off-site and shipped to Hungary for finishing before it reaches Italy. The factory builds one to two Murcielagos per day and six to seven Gallardos.
The Gallardo is assembled in 22 stations while the Murcielago and Murcielago Roadster are built in 10. As the cars pass each assembly step, differentials, electrical systems and various mechanical entrails are pulled from bins and hand-assembled onto the structural frames. Simultaneously, interior and leatherwork pieces are hand-built for the Murcielago and eventually merged with the body, while Gallardo interiors are sourced externally
The Gallardo V10 block is manufactured off-site and shipped to Hungary for finishing before it reaches Italy. The factory builds one to two Murcielagos per day and six to seven Gallardos.
Technology
Here are the Technical Specifications for the Lamborghini Gallardo LP 550-2:
550 stands for the power output and the 2 is for rear wheel drive, all other current Lamborghini cars are permanent 4-wheel drive, setting higher standards for super sportcars combined with powerful elegance and continuous development.
The car has a structural aluminium frame based on aluminium parts and an aluminium hang on part. The double wishbone front and rear suspension system and anti dive and anti roll bar are special features of the car. There are power vacuum brakes with aluminium alloy calipers and an 8 cylinder front calipers and 4 cylinder rear calipers. There is a power assisted rack and pinion steering and there are Pirelli tyres.
The wheels are made of aluminium alloy. The mirrors are external with an electric folding system. There is a rear spoiler which is electronically controlled and the car has airbags.
The engine is a V-type engine with 10 cylinders DOHC valves and a common pin crankshaft and also it has a 5204 cc displacement. The valve gear is chain driven and intake and exhaust continuously have variable valve timing and are electronically controlled. The compression ration of the car is 12.5:1. The power of the car is 405 KW at 9000 RPM and 540 Nm of torque at 6500 rpm. There are catalytic converters with lambda sensors.
550 stands for the power output and the 2 is for rear wheel drive, all other current Lamborghini cars are permanent 4-wheel drive, setting higher standards for super sportcars combined with powerful elegance and continuous development.
The car has a structural aluminium frame based on aluminium parts and an aluminium hang on part. The double wishbone front and rear suspension system and anti dive and anti roll bar are special features of the car. There are power vacuum brakes with aluminium alloy calipers and an 8 cylinder front calipers and 4 cylinder rear calipers. There is a power assisted rack and pinion steering and there are Pirelli tyres.
The wheels are made of aluminium alloy. The mirrors are external with an electric folding system. There is a rear spoiler which is electronically controlled and the car has airbags.
The engine is a V-type engine with 10 cylinders DOHC valves and a common pin crankshaft and also it has a 5204 cc displacement. The valve gear is chain driven and intake and exhaust continuously have variable valve timing and are electronically controlled. The compression ration of the car is 12.5:1. The power of the car is 405 KW at 9000 RPM and 540 Nm of torque at 6500 rpm. There are catalytic converters with lambda sensors.
Awards & Recognition
The Lamborghini GT and Murcielago won
the World’s Most Beautiful Atuomobile Award. The award to the GT was
given in the category of the Coupe/Cabriolet. The GT was awarded the
annual design trophy by the French Magazine L’Automobile beating
Mercedes CLS.
The Murcielago Roadster won the Supercar category won by the Gallardo in 2003.
The Gallardo has won many awards: the German magazine “Sport Auto” rated the Lamborghini Gallardo as the Sportiest Coupe over 90,000 pounds as part of the magazines “Sportiest cars of 2004.” This was ahead of the DB9 by Aston Martin, the Challenge Stradale by Ferrari, the 612 Scaglietti and the 911 GT2 by Porsche. This award was handed over to Luc Donckerwolke of Lamborghini design.
The German magazine Auto Bild Test and Turning named Lamborghini’s Gallardo as the “Supercar of the Month” for April 2004. The Murcielago was given the award for the “Imported Super Sports Car” by the readers of “Auto Zeitung” in the magazine “Auto Trophy 2004.” The Lamborghini Gallardo has won the “Performance Car of the Year 2004” by the “Motor” magazine in Australia. It also won the British “Design and Art Direction” award for product design and the “Golden Key Award.”
The Murcielago Roadster won the Supercar category won by the Gallardo in 2003.
The Gallardo has won many awards: the German magazine “Sport Auto” rated the Lamborghini Gallardo as the Sportiest Coupe over 90,000 pounds as part of the magazines “Sportiest cars of 2004.” This was ahead of the DB9 by Aston Martin, the Challenge Stradale by Ferrari, the 612 Scaglietti and the 911 GT2 by Porsche. This award was handed over to Luc Donckerwolke of Lamborghini design.
The German magazine Auto Bild Test and Turning named Lamborghini’s Gallardo as the “Supercar of the Month” for April 2004. The Murcielago was given the award for the “Imported Super Sports Car” by the readers of “Auto Zeitung” in the magazine “Auto Trophy 2004.” The Lamborghini Gallardo has won the “Performance Car of the Year 2004” by the “Motor” magazine in Australia. It also won the British “Design and Art Direction” award for product design and the “Golden Key Award.”
International Operations
Mumbai got its first Lamborghini
dealership in the name of Autohangar. Exclusive Motors handled the
duties of marketing and selling the cars. Volkswagen is planning to set
up its own national sales channels for brands like Lamborghini and
Porsche.
The new showroom will come up in Worli by end 2011. Volkswagen plans to sell Lamborghini with a less expensive price tag. Autohangar will be seeing Lamborghini’s operations in western India and Exclusive Motors will be handling things in North India.
The new showroom will come up in Worli by end 2011. Volkswagen plans to sell Lamborghini with a less expensive price tag. Autohangar will be seeing Lamborghini’s operations in western India and Exclusive Motors will be handling things in North India.
Exports
Lamborghini Automobiles still assembles
their cars in their old Santa'Agata Bolognese assembly plant and from
there they export Lamborghini cars as CBU's to India.
Future Plans
Lamborghini unveiled its new model
plans for the future which include the four-door Estoque, the Cabrera, a
replacement for the Gallardo and the Sesto Elemento. The Sesto
Elemento is the super sports car of the future.
The Estoque was unveiled as a concept in 2008 and it was hinted that the model could be moving closer to production. It will share its platform with the Audi A8, the Porsche Panamera and the Bentley Continental. The Sesto Elemento was unveiled as a concept in the 2010 Auto Show and will come before the Estoque.
A new model called the Cabrera will work as a replacement for the Gallardo. The Sesto Elemento will be produced in 2012, the Gallardo replacement, the Cabrera in 2013 and the Estoque in 2014.
Lamborghini will focus on design, top speed, acceleration and handling in that order. Lamborghini also plans to reduce its emissions by 35% by 2015. The company is looking at stop/start technology, cylinder deactivation, E85 compatibility and hybrid solutions to help retain its high performance levels while emitting better emissions and fuel economy.
The Estoque was unveiled as a concept in 2008 and it was hinted that the model could be moving closer to production. It will share its platform with the Audi A8, the Porsche Panamera and the Bentley Continental. The Sesto Elemento was unveiled as a concept in the 2010 Auto Show and will come before the Estoque.
A new model called the Cabrera will work as a replacement for the Gallardo. The Sesto Elemento will be produced in 2012, the Gallardo replacement, the Cabrera in 2013 and the Estoque in 2014.
Lamborghini will focus on design, top speed, acceleration and handling in that order. Lamborghini also plans to reduce its emissions by 35% by 2015. The company is looking at stop/start technology, cylinder deactivation, E85 compatibility and hybrid solutions to help retain its high performance levels while emitting better emissions and fuel economy.
Contact Details
Head Office
Automobili Lamborghini S.p.A.Via Modena, 12,
I-40019 Sant’Agata Bolognese (BO),
Italy
Tel: +39-(0)51-6817611
Website: http://www.lamborghini.com
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