Audi takes the fight to BMW and Benz – aims for No. 1 position

It seems the Audi is getting very serious about global domination in the luxury vehicle segment.

The past few years they have consistently had higher growth rates then the other two German giants, but now they are going for the kill. The Audi Group plans on investing €13 billion through 2016 to continue resolutely maintaining its course for growth as per its Strategy 2020. Expenditures will primarily address the development of new products and technologies as well as the construction of new plants. Nearly €8 billion will be invested in the German sites of Ingolstadt and Neckarsulm. Audi wants to sell more than two million vehicles annually by 2020 to become the perennial Number One premium brand in the world. To this end, Audi hopes that its innovations will attract customers everywhere to the brand. Last but not least, the company seeks to appropriately balance financial success with social and environmental concerns to further consolidate its unsurpassed image worldwide. Currently Audi is the number one luxury brand in China, and outsells BMW and Mercedes vehicles by a huge margin. With the way sales are increasing in India, it seems they will be the top seller of luxury cars in India as well very soon.