Bharti AXA

Bharti AXA Logo
Established on 13th July 2007 and headquartered at Bangalore, Bharti AXA General Insurance is a 74:26 joint venture between Bharti and AXA respectively. Bharti is a leading business group engaged in telecom, agri business and retail. AXA on the other hand is a world leader Financial Protection and Wealth Management.
Bharti AXA has a vision to become the leading company for financial protection in India and offers its customers numerous products and services customized to their needs. Availability, attentiveness and reliability are the values through which the company implements its business practices. Bharti Group’s strong distribution network and large customer pool has helped the company make a mark in both urban as well as the rural market. Coupled with the financial expertise of AXA, the company has rapidly become a prominent and well established insurance provider with 40 branches in India.

Mission

“To be the preferred company for general insurance in India”

Strategy

  • “Quality Policy - To provide fast, fair and friendly service to customers & partners
  • To achieve a leadership position in India through a multi-distribution, multi-product platform
  • To adapt AXA's best practice blueprints as a sound platform for profitable growth
  • To leverage Bharti's local knowledge, infrastructure and customer base
  • To deliver high levels of shareholder return
  • To build long term value with our business partners by enhancing the proposition to their customers
  • To be the employer of choice to attract and retain the best talent in India
  • Strong distribution network & customer base of Bharti - provides access to customer base of more than 60 million”

Company History

Bharti AXA is a fairly young company, incorporated in July 2007, and launched its general insurance products in August 2008. The company contests that values such as Innovation, Team Work and Professionalism have helped it sell over 10,00,000 insurance policies and control over 3,500 agents and over 2,000 garage tie-ups. Moreover, the company has established more than 150 points of presence across India.

Strategic differentiators

The quick growth and steep success graph of the company is the result of planning and implementation of ideal strategies which utilize the various factors such as the strong distribution network and vast customer base of Bharti. These factors provided the company the capability of multi channel execution and enabled it to rapidly spread awareness about its products and offerings. The global scale of AXA provides the company with the opportunity of cost effective and speedy re-use of systems and business capabilities. Moreover, AXA’s Asia’s product range is a strong match for the existing products in the industry.

Company Founder(s)

The Bharti AXA insurance company is a venture between the multi business group, the Bharti Enterprises and the renowned player in global insurance and asset management, the AXA Group.
The Bharti Enterprises group is engaged in various industries such as Telecom, Agriculture, Financial Services and Retail. Bharti’s Bharti Airtel Limited is a leading private sector telecommunication provider that has a customer base of 20 crore spread across 19 countries and is the largest integrated telecom company in India in terms of customer base. Bharti Enterprises has also tied -up with Walmart, the world’s largest public corporation in terms of revenue, to create Bharti Walmart Private Limited. Its foray in the financial sector began with its collaboration with the AXA group.
The AXA Group with 2,14,000 employees across the globe has its headquarters in Paris (France). It is a leading insurance and asset management company globally. It also indulges in investment management apart from insurance. Further, it ranks as the 9th largest company in the world in terms of revenue according to the Fortune Global 500 list, 2010. Through Bharti Enterprises, the AXA Group has entered India and forayed into Life and General Insurance and Investment Management.

Company Milestones

Apart from a steep rise to success, the Bharti AXA General Insurance has numerous other achievements to its credit. It became the first General Insurance Company in India to be certified with both ISO 9001:2008 and ISO 27001:2005 across processes and branches.
Dual ISO Certification has helped the company to reach new heights of trust and assurance to the customer as well as to create higher benchmarks in the industry. Further, the certifications portray the authenticity and reliability of brand and the products offered by it. A strong service delivery system and standardized processes have been integrated into the functioning of the organization with a view to differentiate from the competition and keeping customer interest and convenience in mind.
Another landmark for Bharti AXA is the implementation of the QMS across all the locations and functions of the company such as Project Management, Sales & Distribution, Operations, Underwriting, Finance, Information Technology, etc.

Vision & Values

Mission

“To be the preferred company for general insurance in India”

Strategy

  • “Quality Policy - To provide fast, fair and friendly service to customers & partners
  • To achieve a leadership position in India through a multi-distribution, multi-product platform
  • To adapt AXA's best practice blueprints as a sound platform for profitable growth
  • To leverage Bharti's local knowledge, infrastructure and customer base
  • To deliver high levels of shareholder return
  • To build long term value with our business partners by enhancing the proposition to their customers
  • To be the employer of choice to attract and retain the best talent in India
  • Strong distribution network & customer base of Bharti - provides access to customer base of more than 60 million”

Our Vision:

"To be the Preferred General Insurance company for our Customers, Employees, Shareholders, Business partners & Society"

Our Values:

“Innovation: Constantly striving to find new and improved ways to add value to all stake holders.
Pragmatism: Facing reality with courage and focusing on outcomes.
Integrity: Always being responsible and doing the right thing.
Team Work: Being one company, one diverse team
Professionalism: Always seeking to make a difference”

Our Purpose:

“Bharti AXA General Insurance believes that insurance plays an important role in protecting organisations' and individual aspirations. Through our comprehensive and innovative insurance solutions, we seek to redefine industry standards by offering unparalleled and empathetic service to every Indian.”

Management Team

Bharti AXA General Insurance has a team of highly experienced professionals in place to ensure that the company functions in sync with its vision and goals. These leaders are passionate about the development of the company and are committed to make it India’s most preferred company for financial protection. Their experience and knowledge enables them to give direction and purpose to the practices and implementations of the company.
  • Dr. Amarnath Ananthanarayanan (CEO and Managing Director)
  • Mr. Alex Kimura (Director)
  • Mr. Akhil Gupta (Director)
  • Mr. Rakesh Bharti Mittal (Director)
  • Mr. Manik Jhangiani (Director)
  • Mr. Nasser Munjee (Director)
  • Ms. Elizabeth Baker (Director)
  • Mr. Bharat Sumant Raut (Independent Director)
  • Mr. Jitender Balakrishnan (Independent Director)
  • Ms. Gaelle Olivier (Director)

Products & Services

With a wide range of insurance products, Bharti AXA caters to a vast client base comprising individuals and corporate houses, striving to provide services in the most efficient manner through a well connected and effective network. Owing to the company’s venture into the retail, commercial as well as the rural insurance sector, it has been able to utilize the knowledge and experience of Bharti in India to design suitable insurance products according to the requirements of clients.
The following products are offered by the company:
  • Retail
    • Motor
      • SmartDrive Private Car Insurance
      • SmartDrive Two Wheeler Insurance
      • SmartDrive Commercial Vehicle Insurance
      • ADD ONS
    • Personal Accident
    • Health
    • Home
    • Shop
  • Commercial
    • Fire
    • Engineering
    • Marine
    • Property Crime
    • Liability
    • Package
    • Risk Engineering
  • Rural
    • Agricultural Pumpset
    • Cattle Insurance Policy

Awards & Recognition

The company received the "Personal Lines Growth Leadership Award 2011" at the India Insurance Awards 2011. Moreover, it was honoured for its consistent performance and tremendous growth over a period of three years (2008-2011), in terms of volume, revenues and client base, in the retail insurance segment.

Contact Details

Postal Address
Bharti AXA General Insurance Company Limited
First Floor, The Ferns Icon,
Survey No. 28 Next to Akme Ballet, Doddanekundi,
Off Outer Ring Road,
Bangalore - 560037

Toll Free Number: 1800-233-3355

Private Car Insurance

SmartDrive Private Car Insurance

With Bharti AXA’s SmartDrive Private car insurance policy, the customer can secure the vehicle against various losses or damages. Apart from being simple and reliable, this car insurance policy provides comprehensive coverage to the vehicle for loss or damage due to an unfortunate event or accident. This policy can be used for covering a vehicle used for both personal as well as professional purposes.

Coverage

Under the SmartDrive Private Car Insurance policy, the vehicle is covered for accidental damage due to fire, self-ignition, external explosion, lightning, housebreaking or theft, burglary, malicious act, riot, strike and terrorism and various natural calamities such as earthquake, cyclone, flood and inundation. Any damage or loss during transit by rail, road, air, lift and elevator is also covered by the policy. The policy also covers the insured against liability for third party damages, loss and injury or death. There are certain extra covers offered by the policy for which additional premium is charged. These can be insurance covers for loss or damage to electric or non-electric accessories, personal accident cover for any named person and unnamed person in the car. An additional cover against legal liability to employees (paid drivers/cleaners and others) can be availed by paying an additional amount of premium.
What is payable under a policy in case of a claim?
There are separate sections for detailing the items which are payable in case of a claim. The Accidental Damage Section includes the actual amount spent for repairs or replacement subject to the insured sum and towing and garaging charges not exceeding Rs. 1500. It also covers damage to tyres if the damage is an outcome of the accident, damage to rubber/plastic parts, all fibre glass components and parts made of glass, all the items subject to depreciation under the Indian Motor Tariff.
The Liability Section, as per the Motor Vehicle Act includes the mandatory personal accident compensation for owner driver, optional personal accident compensation for paid driver and compensation to third party for bodily injury or death.
The death or injury to any person carried in the vehicle is covered unless they are the insured employees and not carried for hire or reward. The third property damage that can be covered is up to Rs. 7,50,000. All insured costs and expenses require written consent from the company.
What is not payable in the event of a claim under a policy?
The policy does not cover cost or expenses which are not a result of an unforeseeable event such wear and tear, breakdowns and consequential loss. Losses while driving in an unauthorized or illegal manner, while drinking are not covered by the policy. Loss due to war, civil war and war and nuclear perils are not insured by the policy. The policy also doesn’t recognize claims arising out of contractual liability. If the vehicle has been used in other than its limitations to use, the claims for losses during the use are not payable.

Product Variants

In order to suit the requirements of customers, Bharti AXA General Insurance has designed multiple variants of the motor policy where the customers can avail policies for specific purpose according to their preference. In case the customers want the policy only to fulfill the Motor Vehicle Act requirement, they can avail the Act only policy and if they want a comprehensive cover for their vehicle, they may choose the Package Comprehensive policy and so on. Following are the variants available for the policy:
  • Act Only Policy
  • Package (Comprehensive) Policy
  • Package (Fire, Theft and Act only) Policy
  • Package (Fire and Act only) Policy
  • Package (Theft and Act only) Policy

Procedure for availing SmartDrive - Private Car Insurance Policy:
The prospectus is required to be carefully read and every detail clarified before the proposal form is filled. All the information asked in the proposal form is necessary and thus should not be omitted. The premium is to be paid through A/C payee cheque or DD, in accordance with the policy preferred by the customer. For sales queries, the company can be contacted through toll free number or by E-mailing on sales@bharti-axagi.co.in with the insurance requirement and residence for communication and correspondence.
Depreciation Cover - Private Car
The Depreciation Cover is an added advantage with the policy for private cars wherein the vehicle, if not more than 2 years old, i.e. the difference between the date of registration and inception date of the policy, will be compensated for damages and repairs without deductions for depreciation.

Two Wheeler Insurance

Smart Drive - Two Wheeler Insurance

Bharti AXA General Insurance offers SmartDrive Two-Wheeler Insurance Policy which enables the insured to get coverage against various kinds of losses and liability and ensure optimum safety on the road. The policy is designed to be simple as well as comprehensive to provide protection from loss or damage which may arise due to an accident of the insured two-wheeler vehicle. The third party insurance is a part of the Smart Drive policy and provides cover against liability, death or property damage of third parties. Auto-cycles and mechanically assisted pedal cycles also lie in the scope of the policy.

Coverage

Under the SmartDrive Two-Wheeler Insurance policy, the vehicle is covered for accidental damage due to fire, self-ignition, external explosion, lightning, housebreaking or theft, burglary, malicious act, riot, strike and terrorism and various natural calamities such as earthquake, cyclone, flood and inundation. Any damage or loss during transit by rail, road, air, lift and elevator is also covered by the policy. The policy also covers the insured against liability for third party damages, loss and injury or death. There are certain extra covers offered by the policy for which additional premium is charged. These can be insurance covers for loss or damage to electric or non-electric accessories. An additional cover against legal liability to employees (paid drivers/cleaners and others) can be availed by paying an additional amount of premium.
What is payable under a policy in case of a claim?
There are separate sections for detailing the items which are payable in case of a claim. The Accidental Damage Section includes the actual amount spent for repairs or replacement subject to the insured sum and towing and garaging charges not exceeding Rs. 1500. It also covers damage to tyres if the damage is an outcome of the accident, damage to rubber/plastic parts, all fibre glass components and parts made of glass, all the items subject to depreciation under the Indian Motor Tariff.
The Liability Section, as per the Motor Vehicle Act includes the mandatory personal accident compensation for owner driver, optional personal accident compensation for paid driver and compensation to third party for bodily injury or death.
The death or injury to any person carried in the vehicle is covered unless they are the insured employees and not carried for hire or reward. The third property damage that can be covered is up to Rs. 7,50,000. All insured costs and expenses require written consent from the company.
What is not payable in the event of a claim under a policy?
The policy does not cover cost or expenses which are not a result of an unforeseeable event such wear and tear, breakdowns and consequential loss. Losses while driving in an unauthorized or illegal manner, while drinking are not covered by the policy. Loss due to war, civil war and war and nuclear perils are not insured by the policy. The policy also doesn’t recognize claims arising out of contractual liability. If the vehicle has been used in other than its limitations to use, the claims for losses during the use are not payable.
Procedure for availing SmartDrive – Two-wheeler Insurance Policy:
The prospectus is required to be carefully read and every detail clarified before the proposal form is filled. All the information asked in the proposal form is necessary and thus should not be omitted. The premium is to be paid through A/C payee cheque or DD, in accordance with the policy preferred by the customer. For sales queries, the company can be contacted through toll free number or by E-mailing on sales@bharti-axagi.co.in with the insurance requirement and residence for communication and correspondence.

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