Kitsch art, chic or cliche?
Kitsch art, chic or cliché?
This unique, classy, ridiculously eye catching, and flamboyant Indian kitsch art is catching pace and is one of the most wanted art today specially by 'young India'.
A unique animated image of an old chai waala in the form of a coaster, pouring a glass of tea into another vessel with his kettle merrily whistling away depicting the traditional urban kitlis of India in a unique, classy, ridiculously eye catching, and flamboyant style or a tin box scattered with tiny images of various Indian originated, animated themes like a society or a scene of a old city street. We have already, for long, seen graphic artists and designers romancing the auto rickshaw, three-wheelers, trucks and cycles. Today, we have a wider range of street imagery being translated onto various fashion and lifestyle arena. It is all about creating something that makes you want to own a part of India. Designer Insiya Sarkar who has been making pop and kitsch art says, "Kitsch art started as pop art with various designs one would call cheap or ridiculous. It usually focuses on the culture or the society making it into a creative item." Pop art is a unique blend or pot-potpourri of the Indo-western designs and cultures.
The term kitsch refers to any art that is pretentious, inferior or in bad taste. It is also used more loosely in to the point of being in bad taste, and also commercially produced items that are considered trite or crass. Kitsch has the unique ability to attract and repel us simultaneously. The lack of sophistication attracts us with a child-like fascination, while at the same time clashing with notions of good taste. Zubin Gomes a student who's also into graphic designing says, "The advertisement industry is flourishing on these loud colourful graphics. Amul is a clear example of such graphic typos, animation and hand shadow. One such animation really made me smile. It was a key-chain with an old baba lying on the font of India." It highlights our culture and gives it a young and peppy feel. Not just this but kitsch note books, badges, fashionable bags, bookmarks, shoes and even furniture and products of home decor such as cushions, trays, mugs, glasses, curtains and so on. They are a direct translation of our colourful streets, the cinema, culture, actors and even music. Simmi nandwani a designer says, "I've designed two rupee coasters, lip cushions and various other items. I think it's a club of all arts."
Not just youngsters but even middle-aged people are now open to experimenting with new things. Designer and owner of a kitsch art store Poonam Grover says, "I got the idea while travelling when I saw the interesting art on the back of trucks. It motivated me to bring this art to the forefront as it instantly changes the mood. People believe it is a young trend and so many people don't opt for this type of designs or art. But the thing is that these are our normal day to day things in a more creative fashion." "I being a designer like to promote such art by buying it. It is a very rare art that is still a baby. This art has a lot of creative people coming together and creating something vibrant and new," adds Sabah Mahajan a textile designer.
A unique animated image of an old chai waala in the form of a coaster, pouring a glass of tea into another vessel with his kettle merrily whistling away depicting the traditional urban kitlis of India in a unique, classy, ridiculously eye catching, and flamboyant style or a tin box scattered with tiny images of various Indian originated, animated themes like a society or a scene of a old city street. We have already, for long, seen graphic artists and designers romancing the auto rickshaw, three-wheelers, trucks and cycles. Today, we have a wider range of street imagery being translated onto various fashion and lifestyle arena. It is all about creating something that makes you want to own a part of India. Designer Insiya Sarkar who has been making pop and kitsch art says, "Kitsch art started as pop art with various designs one would call cheap or ridiculous. It usually focuses on the culture or the society making it into a creative item." Pop art is a unique blend or pot-potpourri of the Indo-western designs and cultures.
The term kitsch refers to any art that is pretentious, inferior or in bad taste. It is also used more loosely in to the point of being in bad taste, and also commercially produced items that are considered trite or crass. Kitsch has the unique ability to attract and repel us simultaneously. The lack of sophistication attracts us with a child-like fascination, while at the same time clashing with notions of good taste. Zubin Gomes a student who's also into graphic designing says, "The advertisement industry is flourishing on these loud colourful graphics. Amul is a clear example of such graphic typos, animation and hand shadow. One such animation really made me smile. It was a key-chain with an old baba lying on the font of India." It highlights our culture and gives it a young and peppy feel. Not just this but kitsch note books, badges, fashionable bags, bookmarks, shoes and even furniture and products of home decor such as cushions, trays, mugs, glasses, curtains and so on. They are a direct translation of our colourful streets, the cinema, culture, actors and even music. Simmi nandwani a designer says, "I've designed two rupee coasters, lip cushions and various other items. I think it's a club of all arts."
Not just youngsters but even middle-aged people are now open to experimenting with new things. Designer and owner of a kitsch art store Poonam Grover says, "I got the idea while travelling when I saw the interesting art on the back of trucks. It motivated me to bring this art to the forefront as it instantly changes the mood. People believe it is a young trend and so many people don't opt for this type of designs or art. But the thing is that these are our normal day to day things in a more creative fashion." "I being a designer like to promote such art by buying it. It is a very rare art that is still a baby. This art has a lot of creative people coming together and creating something vibrant and new," adds Sabah Mahajan a textile designer.
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