Deck up your home with Indo-centric designs


Deck up your home with Indo-centric designs
Opt for these Indo-Centric, sophisticated designs for your home

If you have a soft corner for creative, contemporary, Indian artifacts and have a keen eye for design and quality, then you need some quirky, Indo-centric works and affordable designs for your home

When it comes to home decor these days, one invariably tends to look for affordable, Indo-centric and sophisticated designs - and that is just what India Circus, Krsna Mehta's design venture seeks to offer. Their collections offer various life-style products, ranging from furniture and home decor to personal accessories. Lead by Devaki Khimji, Krsna Mehta, and Hadi Curtay, India Circus is Krsna's very first design venture for his own label. India Circus designs seek to introduce modern sensibilities to Indian aesthetic traditions.

With an all-Indian palette, India Circus draws inspiration from both Mughal royalty as well as road-side chai, and then juxtaposes this image with that of an iPad, for instance, to create a Mughal themed iPad sleeve. India Circus is a curation of diverse and distinct moods and tones that Krsna identifies as his vision of contemporary India. The vibrancy of colours and modern sensibility, combined with the nuanced heritage of the designs, makes each piece created at India Circus exceptional. India Circus, sure has a flamboyant act. Krsna whose works have always had that typically Indian feel to it says that he wants to reach out to people. Their unique products are available only through their portal indiacircus.com. An exciting and user-friendly online store, offering design centric lifestyle merchandise that takes further the vision of the brand: Designing, discovering and showcasing a contemporary Indian aesthetic. The fact that these days people are opening up to shopping online works for Krsna's venture.

"With the portal, we would like to create a distinct identity of contemporary India and its myriad colours, moods, motifs and people,"says Hadi Curtay of India Circus. They have product range including home decor, dinning and kitchen accessories, personal accessories, stationary, furniture, apparel T-Shirts/ shirts boxers/shorts tunics, robes and sleepwear.

Every India Circus product is designed, cleverly understanding the style and sensibility of today's customers, with something special for every corner of the home from luminescent lamps, colourful cushion covers, quirky kitchenware and picturesque pieces of art to beautiful bags and fashionable personal accessories too like laptop cases, iPad sleeves, sippers, diaries and more.

'Sophistication, with a dash of Indianness' is the thought behind each of the creations with the underlying aim being aesthetically-designed, modern day, ethnic-chic products. We will also see an on ground store in South Mumbai, Goa and even Shop- In -Shops within other large-format department stores. This makes India Circus one of the few brands that have had an online launch coinciding with an actual retail space availability, therefore suitably leveraging the power and reach of the internet as well as not leaving out retail customers of large format stores such as Westside.

"We are a dream come true for all lovers of things Indian, people having a keen eye for design and quality and for colour aficionados as well," says Devaki Khimji, one of the Founding Partners of India Circus. India Circus is for those who like a touch of style and design in their daily lives.
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