Honda Cars India
Honda also manufactures garden equipment, marine engines, personal watercraft and power generators. It is involved in research of robots. Honda spends 5% of its revenues on R&D.
Company History
Soichiro Honda dreamed of giving people
motorcycles and so he started the Honda Motor company. He was mostly a
dreamer. His company built two, four, five, and six-cylinder race
bikes. Honda’s first motorcycle was produced when it was demanded in
Japan after the World War, where transportation was really overcrowded.
Honda picked up a lot of war surplus 500 two-stroke motors which nobody wanted, to power generators. He made motorbikes in October 1946 in his small factory in Hamamatsu and used turpentine in the bikes because gasoline was in short supply. Turpentine was not the best thing for powering motorbikes and required a lot of pedaling to warm the engine.
Honda’s first bikes were very successful. In 1947, the ½ horsepower A-Type Honda was being manufactured and sold by the company, though the bike gave out a lot of smoke and was thus called the “Chimney.”
Honda then produced the D-Type. Honda was involved in all steps of the manufacture of the product. Honda called this “The Dream.”
Honda picked up a lot of war surplus 500 two-stroke motors which nobody wanted, to power generators. He made motorbikes in October 1946 in his small factory in Hamamatsu and used turpentine in the bikes because gasoline was in short supply. Turpentine was not the best thing for powering motorbikes and required a lot of pedaling to warm the engine.
Honda’s first bikes were very successful. In 1947, the ½ horsepower A-Type Honda was being manufactured and sold by the company, though the bike gave out a lot of smoke and was thus called the “Chimney.”
Honda then produced the D-Type. Honda was involved in all steps of the manufacture of the product. Honda called this “The Dream.”
Company Founder(s)
Soichiro Honda was the son of Gihei
Honda and Mika. He was born on 17 November 1906 at the Komyo Village in
Tenryu City. The family was poor but Gihei was particular about
discipline and education.
When Soichuro was fifteen years old, he saw an ad in the newspaper which was by a company that repaired automobiles and motorcycles. Fascinated by the company, Shoichiro decided to send the company a letter asking if he could become an apprentice. He was fortunate enough to get a positive reply.
Soichiro worked in April 1922 at Art Shokai in the Yushima area of Hongo, Tokyo. Instead of a real salary, he received boarding, lodging and some pocket money. He has many times in his autobiography cited that his boss Sakakibara was his mentor. Not only did he learn the theoretical aspects from him, but he also learned the practical aspects of repairing bikes and automobiles and how to talk to customers. He also learned how to take pride in his own work.
When Soichuro was fifteen years old, he saw an ad in the newspaper which was by a company that repaired automobiles and motorcycles. Fascinated by the company, Shoichiro decided to send the company a letter asking if he could become an apprentice. He was fortunate enough to get a positive reply.
Soichiro worked in April 1922 at Art Shokai in the Yushima area of Hongo, Tokyo. Instead of a real salary, he received boarding, lodging and some pocket money. He has many times in his autobiography cited that his boss Sakakibara was his mentor. Not only did he learn the theoretical aspects from him, but he also learned the practical aspects of repairing bikes and automobiles and how to talk to customers. He also learned how to take pride in his own work.
Company Milestones
- 1947: Honda produced its first product, the A-type bicycle engine.
- 1959: The America Honda Company is setup in Los Angeles. The company sells the Honda Dream, Berley and Honda 50 motorcycles.
- 1962: American Honda Company launches its advertising campaign. Honda sells power equipment products in the US which include the F-190 mini-tiller and the E-300 and E-40 portable generators.
- 1969: The Honda Dream CB 750 Four motorcycle debuts in North America.
- 1973: Honda makes two new inventions: the Honda Civic hatchback and the four stroke engine that’s more fuel efficient than the 2-stroke engine.
- 1974: The Honda Civic CVCC engine is introduced.
- 1982: Honda of America begins producing the Accord at Marysville, Ohio making it the first Japanese automaker to make cars in America.
- 1990: Honda released the Acura NSX car with the VTEC engine technology.
- 1991: The Accord Wagon is introduced in America.
- 1994: Honda enters the IndyCar open wheel racing series
- 1995: The Civic is released and it’s the first vehicle to meet California’s Low Emission Vehicle emission standards.
- 1996: Honda begins production at a new plant in Ohio.
- 1997: Honda starts leasing the Honda EV Plus.
- 1998: Honda started producing the All Terrain Vehicles in South Carolina and the Honda Civic GX.
- 1999: The Honda Insight is launched.
Vision & Values
Honda has three basic principles:
buying, selling and creating. The mission statement of the company is to
provide great quality products at reasonable prices. The main agenda
of the management of the company is to proceed with ambition and
youthfulness, develop fresh ideas and make the most of time.
The company wants to create products that benefit society. They also have manufacturing facilities, dealerships and showrooms all over the world to meet the demands of the customers in different parts of the world. Honda is also an environmentally responsible company.
The company wants to create products that benefit society. They also have manufacturing facilities, dealerships and showrooms all over the world to meet the demands of the customers in different parts of the world. Honda is also an environmentally responsible company.
Management Team
Mr. Takanobu Ito is the
Chief Executive Officer of Honda Japan. He has been the Managing
Director of Honda Motor Company since June 2007. He is the President of
the Honda Motor Company since 2009. He started his career in Honda in
1978.
Mr Koicho Kondo is the Compliance Officer of Government and Industrial Affairs officer of Honda since June 2010. He is currently the Vice President of Honda and was the Executive Vice President in the past. He is the Chairman of Honda since April 2011.
Mr. Nobuyuki Sanui is the Head of the Manufacturing Plant of Honda Canada since 2009. He was the Chief Executive Officer and the President of Honda Manufacturing of Alabama from April 2009. He was the President of Honda Transmission Manufacturing of America in Ohio before holding the current office.
Mr. Michimasa Fujino is the Operation Officer of Honda. He was the CEO of Honda Aircraft and served as the Chief Engineer of Honda Aircraft.
Mr. Satoshi Aoki is the Chief Financial Officer and Executive Vice President of Honda since 1995. He is the Chief Operating Officer of Hondo since 1998 and the Compliance Officer since 2004. He joined Honda in 1969.
Mr Koicho Kondo is the Compliance Officer of Government and Industrial Affairs officer of Honda since June 2010. He is currently the Vice President of Honda and was the Executive Vice President in the past. He is the Chairman of Honda since April 2011.
Mr. Nobuyuki Sanui is the Head of the Manufacturing Plant of Honda Canada since 2009. He was the Chief Executive Officer and the President of Honda Manufacturing of Alabama from April 2009. He was the President of Honda Transmission Manufacturing of America in Ohio before holding the current office.
Mr. Michimasa Fujino is the Operation Officer of Honda. He was the CEO of Honda Aircraft and served as the Chief Engineer of Honda Aircraft.
Mr. Satoshi Aoki is the Chief Financial Officer and Executive Vice President of Honda since 1995. He is the Chief Operating Officer of Hondo since 1998 and the Compliance Officer since 2004. He joined Honda in 1969.
Manufacturing Facilities
Honda has a production plant in
Rajasthan which is spread over 600 acres. This facility was launched
with an investment of Rs. 1,000 crore and employs 1,000 people. The
facility has produced over 60,000 units and rolled out its first car in
2009. The plant was developed as a MoU between Honda and the Rajasthan
Government. The plant has the ISO 9001 certificate.
Honda also has a production plant in Manesar in Haryana with a capacity of 1.55 million units per annum and a plant in Tapukara in Rajasthan with a capacity of 6 lakh units. This plant has an investment of Rs. 500 crore. They opened a Rs. 1,000 crore plant in Andhra Pradesh in the Medak and Nalgonda districts which is 100 acres large.
Honda also has a production plant in Manesar in Haryana with a capacity of 1.55 million units per annum and a plant in Tapukara in Rajasthan with a capacity of 6 lakh units. This plant has an investment of Rs. 500 crore. They opened a Rs. 1,000 crore plant in Andhra Pradesh in the Medak and Nalgonda districts which is 100 acres large.
Technology
Honda has technology in automotive and
in motorcycles. Within automotive they have seven different
technologies that we are going to discuss.
The first is VCM. VCM stands for Variable Cylinder Management and is the technology that manages the Honda cylinders.
The second is VTEC. VTEC is for Variable Valve Timing and Lift Electronic Control and it is a technology of the engine.
The third is CVT - Continuously Variable Transmission which helps in acceleration.
The fourth is Crash compatibility body that presents the Honda from causing safety hazards.
The fifth is the Honda Integrated Motor Assist. This is an electric motor and helps in fuel efficiency.
The sixth is the Intelligent Variable Valve Timing and Life Electronic Control whose short form is i-VTEC. This is the environmentally responsible technology. At low engine speeds, one of the two valves is left idle. This improves combustion efficiency.
The seventh and final technology is the SH-AWD. The SH-AWD handles the driving wheel. This technology distributes torque to the four wheels.
The first is VCM. VCM stands for Variable Cylinder Management and is the technology that manages the Honda cylinders.
The second is VTEC. VTEC is for Variable Valve Timing and Lift Electronic Control and it is a technology of the engine.
The third is CVT - Continuously Variable Transmission which helps in acceleration.
The fourth is Crash compatibility body that presents the Honda from causing safety hazards.
The fifth is the Honda Integrated Motor Assist. This is an electric motor and helps in fuel efficiency.
The sixth is the Intelligent Variable Valve Timing and Life Electronic Control whose short form is i-VTEC. This is the environmentally responsible technology. At low engine speeds, one of the two valves is left idle. This improves combustion efficiency.
The seventh and final technology is the SH-AWD. The SH-AWD handles the driving wheel. This technology distributes torque to the four wheels.
Awards & Recognition
The following are some of the awards Honda has won in the 21st century:
- Indian Motorcycle of the Year 2011award (IMOTY) - Jury: BS Motoring, Bike India , BBC Top Gear , Overdrive , AutoBild India.
- Bike of the Year - CNBC TV18 Overdrive Awards 2011.
- Bike of the Year - Bloomberg/UTV Autocar Award 2011.
- Viewer’s Choice Award - Bike of the Year - Bloomberg / UTV Autocar Awards 2011.
- Bike of the Year - BS Motoring Award 2011. CB Twister Bike of the Year. CB Twister Motorcycle upto 110CC - NDTV Car & Bike Awards 2011. CB Twister Premium 100CC Motorcycle - Zigwheels Awards.
- Most Reliable Brand - Apollo Auto India Best Brand Awards 2010.
- Advance Technology - Apollo Auto India Best Brand Awards 2010.
- Quality - Apollo Auto India Best Brand Awards 2010.
- Import Two - Wheeler of the Year NDTV Profit Car & Bike Awards 2010.
- Import Bike of the Year - AutoCar Awards 2010.
- 2009 Stunner NDTV Profit Award.
- 2009 - Bike of the Year Aviator 2009.
- NDTV Profit Award 2009 - Scooter of the Year.
- Scooter of the Year - ET ZigWheels Awards 2009.
- Best automobile brand of India 2007.
- Best automobile brand of India 2007.
International Operations
Honda is present in different countries
all across the world. Honda’s advanced technologies are produced in
Japan. In South America Honda is expanding to the regional market and
promoting ecology. In Asia and Australia Honda is providing new and
improved products. In China, Honda is participating in environmental
initiatives. In Europe, Middle East and Africa, it’s trying to improve
its reputation. In North America, Honda is expanding production.
In Asia in particular, the primary mode of transportation is motorcycles and Honda has thus established motorcycle manufacturing plants in eight countries. The cumulative production capacity of the motorcycles was 30 million motorcycles in India in 2009, 25 million in Indonesia and a total of 17 million in Thailand. Honda provides bikes in Asia with the popular Programmed Fuel Injection System.
Along with motorcycles the market for automobiles is also growing rapidly in Asia. In India the Honda Jazz was launched while in Indonesia and other countries the Freed was introduced.
In Asia in particular, the primary mode of transportation is motorcycles and Honda has thus established motorcycle manufacturing plants in eight countries. The cumulative production capacity of the motorcycles was 30 million motorcycles in India in 2009, 25 million in Indonesia and a total of 17 million in Thailand. Honda provides bikes in Asia with the popular Programmed Fuel Injection System.
Along with motorcycles the market for automobiles is also growing rapidly in Asia. In India the Honda Jazz was launched while in Indonesia and other countries the Freed was introduced.
Exports
Honda exports both motorcycles and automobiles.
Honda Thailand is exporting bikes to ASEAN countries and global models all over the world. Honda in Asia is exporting parts to Honda in other parts of the world to meet the growing needs of Asia and the rest of the world.
Honda Brio will be manufactured in India at the Uttar Pradesh plant with 80% localized components. This car will be exported to Burma, Bangaldesh, Nepal and Sri Lanka from India. The Honda Brio is designed specially for the Indian customers and India is targeting other Asian countries for exports. The Joint Venture between Honda and the Siel group in India is responsible for the export of cars like the Honda Jazz and the Honda City to these markets.
The Honda Brio Indian version was launched in Bangkok in 2010 at a price tag of Rs. 4-Rs.5 lakhs.
In 2010, Honda India exported 1, 11,000 units of motorcycles and scooters. They export motorcycles and scooters to over 50 destinations - these include the developing countries and the developed nations of Europe.
Honda Thailand is exporting bikes to ASEAN countries and global models all over the world. Honda in Asia is exporting parts to Honda in other parts of the world to meet the growing needs of Asia and the rest of the world.
Honda Brio will be manufactured in India at the Uttar Pradesh plant with 80% localized components. This car will be exported to Burma, Bangaldesh, Nepal and Sri Lanka from India. The Honda Brio is designed specially for the Indian customers and India is targeting other Asian countries for exports. The Joint Venture between Honda and the Siel group in India is responsible for the export of cars like the Honda Jazz and the Honda City to these markets.
The Honda Brio Indian version was launched in Bangkok in 2010 at a price tag of Rs. 4-Rs.5 lakhs.
In 2010, Honda India exported 1, 11,000 units of motorcycles and scooters. They export motorcycles and scooters to over 50 destinations - these include the developing countries and the developed nations of Europe.
Future Plans
Honda plans to roll out a car every
five years and trucks and vans every seven years. Honda has announced
that it will introduce a battery-electric prototype of its car by
2015. The Civic will also be redesigned. The car is based on a global
platform. A new model of the hybrid Accord will be launched in 2011 and
in 2013 it will go for a re-design.
The fuel cell hydrogen powered Honda vehicle has already been showcased and a new model is expected to be out in 2018. The Element will be redesigned in 2011. The CR-V is expected to be freshened for 2011 and is expected to be redesigned in 2013.
The company is developing its plug-in hybrid system for mid-large size vehicles which will go on sale in 2012. Honda will also introduce a new and more powerful diesel engine in 2012.
The fuel cell hydrogen powered Honda vehicle has already been showcased and a new model is expected to be out in 2018. The Element will be redesigned in 2011. The CR-V is expected to be freshened for 2011 and is expected to be redesigned in 2013.
The company is developing its plug-in hybrid system for mid-large size vehicles which will go on sale in 2012. Honda will also introduce a new and more powerful diesel engine in 2012.
Contact Details
Factory Address
Honda Cars India LimitedPlot No. A-1, Sector 40/ 41,
Surajpur-Kasna Road,
Greater Noida Industrial Development Area,
Distt. Gautam Budh Nagar- 201306
Uttar Pradesh
Tel: +91-(0)120 - 2341313/ 1321/ 1327/ 1801/ 1806
Fax: +91-(0)120 - 2341261
Email: customer_relations@hondacarindia.com
Website: http://www.hondacarindia.com
Zonal Office - West
Honda Cars India LimitedZonal Office - West
D-126, TTC Industrial Area,
MIDC Shiravane, Nerul,
Thane-Belapur Road,
Navi Mumbai - 400706
Maharashtra
Tel: +91-(0)22 - 67895000/ 5001/ 5002/ 5003
Technical Support Centre
Honda Cars India LimitedOld No. 26, New No. 46,
Opp. ICICI Bank,
Ambattur Industrial Estate, Ambattur,
Chennai - 600058
Tamil Nadu
Tel: +91-(0)44 - 42083774/ 75/ 76/ 78
Customer Assistance:
Call: 1800-113-121Tel: +91-(0)11 - 39898918
Roadside Assistance (24x7):
Call: 1800-103-3121 (Toll Free)Tel: +91-(0)124 - 4263121
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